Author, Frances Cole Jones in her book, “How to Wow,” talks about 12 most persuasive words in the English language. The words were the result of a study done by Yale University in 1970 and here is what the Yale study concluded:
The most powerful word in the English language is “you.” What does this mean? If you wish to experience success with client, a girl, a friend etc talk about them. Speak in terms of their success, their life and I promise YOU that they will find YOU to be the most interesting person on the planet. I have tested this time and time again but the people who find me the most interesting are the one’s whom I never talk about myself too.
Here are the remaining eleven words on the most persuasive word list:
- Money
- Save
- New
- Results
- Health
- Easy
- Safety
- Love
- Discovery
- Proven
- Guarantee
If you want to persuade someone to read your article, hear your sales pitch or to go out on a date with your backside then take these words into consideration and you will laugh at the successful results. And by the way, “How to Wow,” is a great book to read if you are in the business of selling yourself. [Hint: We are all in the business of selling ourselves.]