Is your management having success with their customer relationships? The underlining desire of every customer is make me feel important. The problem is most business owners, employees and managers have that same desire however in order to have success in your customer relationships one of the two parties is going to have to lay down that desire…initially. It is the employees and managements job to make customers feel like they are the most important individuals in the building, regardless of what they are buying or their complaint. But, it is the job of the CEO down to make all of his or her employees and managers feel the same.
When you go to Starbucks they always make you feel like a celebratity regardless of what you are purchasing. But, that makes sense because their company motto is, “We are known for our coffee but we are made famous by our staff.”
Lay down your need for feeling important so you can fulfill your customer’s desire and then you will have success in your customer relationship. Here is four tips on how your management can have success with customer service relationships:
- Eye contact – Customers or guests want to know that they have all of your attention and you can give them this by making eye contact with them. Do not let every little motion or activity pull your attention from the person making the purchase at your store.
- Compliment – Notice something that you sincerely like about the person whether it is an article of clothing, hair etc and verbalize your satisfaction.
- High Energy – Nothing says you are not important more than an employee waiting on you with zero energy. If a celebrity or well known political figure walked in their would be a buzz throughout the store, right? That is because everyone wants to make a good impression and they view that person to be important. Why not make all of your guests feel the same way?
- Cleanliness – Sticking with the celebrity theme, make your customers feel just as important by keeping your place of business clean and up to date with the trends.
Ultimately, success in anything is an attitude. If the employees have poor customer relation skills that is because management does not place importance on that aspect of their business. Change your attitude toward your customers and you will see tremendous growth in your sales.
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