Miss America Swimsuit Models
When I was modeling my agent would always say, “Steven, sex sells.” as he was trying to get me to show more and more skin during events. Selling sex was something that I was not completely comfortable with due to the fact that I was using that money to pay my way through Bible College.
While studying to become a minister I was listening to sermons against lust, sex, and sex appeal and then at night or on the weekends I would go to modeling shoots or travel to beaches where I would take sexy pictures with sexy women.
Does Sex Really Sell?
Juggling a career as a model while studying to be a minister forced me to ask a couple of questions:
“Does sex really sell?”
And if so, “Does sex, sell to everyone (including the church)?”
And if so, “Why does sex sell?”
Here is what I have found. Sex sells…to everyone, including the church. Ministers struggle with pron, lustful thoughts of beautiful men and women, the power of money, the power of authority just like everyone else…because we are ALL human.
So that left me with the question, “Why does sex sell?” Well, you cannot sell sex without beauty and beauty carries the signature of God. When you look at God’s creation it is BEAUTIFUL.
A setting sun behind the turquoise waters that is resting on the pink sands of Bermuda, a new born child carrying the perfect genetic balance of mother and father, or a delicate flower growing on a prickly cacti…all breathtakingly beautiful.
Sexy is More than SEX
When talking about how sex sells, our thoughts naturally move towards sex. Men think of beautiful women and women think of handsome men…not of children and nature. But, the same principles that sell sex can sell your product.
- How can Starbucks sell a $5 cup of coffee?
- How can Apple sell a $2,000 laptop?
- How can Gucci sell a $500 shirt that personally feels no different than a $50 shirt from Banana Republic?
These products make you feel sexy. Does your products make your customers feel sexy. When I walk into Starbucks, wearing Gucci, purchase my cup of java and pull out my Mac to get some work done I feel like I am someone. I feel successful. In truth my success or lack thereof is the same if I am wearing sweat pants, rocking flip flops while drinking coffee and typing on a PC but we do not purchase truth, we purchase illusions.
Customers are Emotional Buyers
There is a great book called, “Emotional Intelligence” that explains that all of our purchases are as a result of emotion NOT logic. You might argue that you purchase a car because you NEED that car to get to and from work. That is true but the car you end up purchasing in most cases is not one inside your budget that you can pay cash for. The car that you purchase is brand new, with a sunroof, nice rims, leather seats and a sleek body frame. You purchase that car because of the bells and whistles.
We Purchase Sex Appeal
We purchase sex appeal, because we want to feel sexy. The reason that we desire to feel sexy is so that other men and women will worship us. Our core desire is to be worshiped and that too proves our divinity. God, the eternal being who desires our worship, lives on the inside of us. We, who are the temple of God, also carry His desire for worship. This is the reason why people follow celebrities, pro-athletes and wealthy businessmen so passionately and live vicariously through their accomplishments.
If we cannot be worshiped for who we are we project onto others what we desire. I know that I have gotten both spiritual and philosophical however, the truth remains that since sex sells, you need to sell sex appeal to REALLY sell your product.
For when you sell sex appeal you pull on the spiritual nature of men and women thereby, ensuring the success of your business.
7 Ways to Make Your Business Sexy
So how do you make your business sexy? Here are 7 ways to increase the sex appeal of your business:
- Business Cards – Is your business card unique? Do people feel special when they hold your card? Do people want to show your card off like a piece of artwork? Then your business card is NOT sexy. Make people comment.
- Commercials – If you cannot afford to do a professional television commercial don’t. Most small businesses pay television station money to destroy their business. If you present the wrong image you are going to make people feel cheap if they go to your store.
- Interior Decorating – LORD!!! How I hate walking into small businesses. I love to support them but hate going inside because the majority is NOT trendy and the whole inside just feels cheap AND DUSTY…AND DISORGANIZED. If you have customers coming into a store to purchase a product then your store needs to represent, professionally, a design that draws your demographic.
- Signage – If your sign has lights make sure that all of the bulbs are lit. If you sign is standard, change it. If the color of your has faded due to the weather trash it. If the sign doesn’t make people comment (good or bad) CHANGE IT! Every time I am riding in a car with someone who sees a Chick-fil-a billboard they ALWAYS comment.
- Uniforms – First your employees should have them. Second don’t do buy cheap hats that go with cheap shirts. Your employees are representing you and your company and they should look polished while representing the current trends of your demographic.
- Company Car – Go BIG or go home. If your employees drive company cars they should be clean, recent paint job, nice rims (don’t have to be 22’s), and if they have signage DO NOT hand paint (you are laughing but I have seen that on a rusty day care van).
- Hairstyles – These days facial hair is debatable but in most markets it doesn’t matter. What matters is trend. Hair…that is another story, unless you are Starbucks or Apple who seem to love hiring individuals with different hairstyles. They invite all types and they are sexy and you spend your money there. You have to ask yourself why?
In short, marketing is what makes your business sexy. I am known as the marketing model, because I make your business famous by making your business sexy.
Scroll down below and leave me a comment telling how you have made your business sexy or by asking any other questions that you might have.
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