I was driving down the highway the other day and I had an idea after seeing one of those billboards that said, “Don’t make me come down there. – God.” I thought that someone should put up a billboard that is red and that says, “Don’t go to Victory Church. They are bad news – Satan.” This is capitalizing on two trends. Piggyback Marketing and reverse psychology.
The God billboards are very popular therefore whenever a new one goes up people start to talk about them. Well, if you put up one where Satan is saying something then people would readily identify with it and begin to spread the news. You could also do reverse marketing in testimonials to promote your business. Have your customer state a public complaint in a newspaper or on a billboard saying, “Don’t use J&S Consulting. They freed up so much time, now I have no excuse not to do my honey-do list.” …or “now I have to spend more time with my wife.”
Find trends that are working and tweak them to your brand.
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A lot of business sectors employ this type of marketing and a lot of times it really works. If ever it would be applicable to church marketing, the thin line between an interesting and a “bad taste” ad should be well defined. This is especially true when not all Churches tolerate the new ways on how we express our faith.
Well said John! But, do you think that we are marketing to churches or non-believers?
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Hi Steven, isn’t it the true goal of all churches? To reach out to everyone regardless of belief. On the question of how to do it, that’s where the marketers come in.
Agreed the church as a whole should reach out to everyone regardless of belief but individuals churches (I believe) are called to specific demographics. After all even Christ only came for a specific demographic…the Jewish people.