Marketing Strategies for Non-Profit Organizations

Non profit organizations for the most part have completely screw up their marketing strategies. For one they have none besides, “Hey, donate to my organization” and secondly, they come across more as beggars than anything else. There are only about a billion and three different non-profit organizations ranging from churches (who by the way receive the sucking hide tit award) to Breast Cancer Awareness who in my opinion has the greatest marketing strategies.

Value Marketing

Do not focus on donations, tithe, offerings, first fruit, gifts, charity or anything else except offering value. To slide a little into metaphysics…if you focus on donations then you are telling your subconscious that you do not have enough money. Since all things are manifested by way of your subconscious then your organization will not have enough money. On the practical no one likes to be approached by beggars. However, when you focus on adding value then you are saying I have all the resources that I need to get the job done so you will attract more resources. And on the practical, people want to be involved with people who are making a difference.

Community Marketing Strategies

Get involved in the community. If you have a non-profit organization link up with another non-profit organization. Use your volunteers to help another group in their projects. Isn’t a non-profit organization all about the good of the community anyways? That is why non profits exist. If you have a church with 1,000 members (but it could be 50 members strong) go to the Unity Way and say how can we help out in the community. With very little luck they are going to put your backside to work and the next thing you know, you have 100′s of your church members on the street volunteering and yes, talking about your church.

Pssst…I have talked with the United Way and churches do not do this. Both they and I were amazed as to why. Do you know?

Pageant Marketing

Lastly, if you have a non profit organization that needs exposure then link up with a local pageant. All pageant title holders in the Miss America and Miss USA system are required to have a platform that they support. Why not get a free model for the year to promote your non profit?

In closing the best marketing strategies for your non profit organization is to offer value. Continue offering value and then you will have no problem attracting the money that you need.

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