How do you train your staff in great customer service? When you are rolling out a brand new concept you have to have a plan in place. Changing the way your staff handles customers, and the way that your company holistically interacts with customers should not be done on just an average Monday. You should make your decision to pursue great customer service an event.
Plan a party, bring in a professional speaker who can teach the benefits of and how to provide great customer service, have prizes or bonus structures in place to develop enthusiasm within your staff and most importantly have a plan of execution.
Before implementing your new customer care strategy analyze some of the best in the business such as Apple and Starbucks. See what makes them so unique and then apply their strategy to your business. Again the change needs to be an event so there is a distinct change in the minds of your staff.