During this difficult economic time many businesses and individuals are struggling to maintain the same standard of living that they once enjoyed because their customers are not spending the same amount of money. What does that mean? You have got to switch up your internal marketing, i.e. customer service to make yourself memorable. Where a family of four may have eaten out 3-4 per week, now maybe they are eating out 1-2 per week so that means, if you are in the restaurant industry, that if your guest does not have a pleasurable or memorable experience then they will take their business elsewhere. However, if you have given your customers great customer service then they are sure to come back. Why? Because your clients, and guests have less disposable income so they are going back to the establishments where they can have a guaranteed great time.
Ask Yourself This…
Are you giving your
customers an experience (positive) or are you just fulfilling their order? Now is the time for your company to focus more on customer
care and customer service training than any other department in your business. From customer support to help desk to call center to your sales representative make the individual who is spending money for your service to feel like the most important person on the planet. Once this is fulfilled then you will have no problem experiencing the wealth that comes from repeat business. Focus on service first and then demonstrate your gratitude for their business in a specialized manner.
Memorable Customer Service
I can guarantee that the passengers aboard this southwest flight will forever remember the time when the flight attendant rapped the flight information and safety measures. What can you do to make your business and service this memorable? We all know that word of mouth is the
best form of advertising so give your customers something positive to talk about.
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Related posts:
- Customer Service vs Customer Satisfaction
- The Future Customer Service
- 6 Types of Customer Marketing
- The Secret Behind Success
- How to Discover Your Customer Base
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This entry was posted
on Friday, May 8th, 2009 at 3:17 pm
[...] Getting money back from a company can be like pulling teeth and in truth a refund is the last thing that your customers want to deal with. This company out in UK skipped over customer care and went right into customer satisfaction. Are you superseding your customer’s expectations? Every company big and small has either a customer service department or at least expectations of how they are going to treat their customers but that does not guarantee their customer’s satisfaction. [...]