Just because you are advertising and your business is making money doesn’t mean that your advertising strategies are working. Let me help you find out if your marketing strategies having a positive impact on your business revenue. Answer these 5 questions for me regarding your marketing campaign:
- Which demographic are you marketing to?
- What is your R.O.I. (return on investment) in advertising?
- Which advertising medium brought you the greatest return last month?
- Which advertising medium brought you the least amount of business last month?
- Which products in your store are selling because of your external (outside of the store) advertising strategies?
In order to be a marketing guy you kind of have to be a nerd…lucky for you I am one and lucky for me nerds are kind of the “in thing”. To run a successful marketing campaign you need to have a successful tracking plan in place. Tracking is everything. Until you get a plan…do not advertise.
You: “But, I need the exposure.”
Me: “No, what you need is a plan to get you exposure.”
If you are speeding in a car in the wrong direction, you wouldn’t say, “I know I am lost but I am making good time.” You would pull over (which takes time), ask for directions (after your girlfriend has nagged you into it, which takes more time) then you would get back on the road in the right direction.
You don’t have to be busy to be productive.
Think before you act. Marketing is not about throwing money out the window and hoping that your advertising dollars yield a return. Advertising is about knowing exactly what you want to accomplish. But, really marketing is not that difficult to track. Use common sense. The number one question to ask when advertising?
“Are my advertising efforts generating more sales?”
If yes, pump more money into the marketing campaign.
If no, look for another advertising venue.
You have to be flexible, be able to adjust…just like the Ghetto Grill picture…use what you have to get the results you desire.
Ghetto grill. I love it!