5 Free Marketing Strategies for Salons

The salon business is a tough business. But, if you are willing and creative you can cut your way to the top with style. Here are 5 free marketing strategies for salons that will launch your hair salon into the black at no cost to you:

1. Offer a television reporter a free style – Approach the television station with your idea to style the hair of the news anchor for free in exchange for a mention on the evening news. The service rendered will offer value to the staff and in return you get free marketing…win-win.
2. Radio Station Give-a-Ways – Radio stations are always looking to give a way items to their callers. Market your hair salon by giving away a free hair cut or color to the 10th caller. In the meantime your name is being mentioned on the radio.
3. Newspaper Review – Magazines are always looking for product reviews. Why? They like free stuff. Writers give reviews on automobiles why not hair salons? Give them a free cut, treat them well and then watch them write.
4. Give Back – Partner up with a local non-profit organization that helps individuals who are getting back on their feet to get a job. Offer to cut their hair for free the day of or the day before they have their job interview. This will spread out your name in a positive light…and it is always good to give back.
5. Beauty Queens – Join arms with a local pageant and offer the girl who wins free hairstyling for the year. You get a model who will be traveling all over your city, rocking the hair the you helped style. She is a local celebrity that girls look up to therefore, they will get their hair styled where she does.

There you have it…the 5 free marketing strategies for salons but remember this marketing strategies will only work if you choose to work them.