How to Find Yourself and Know Your Business
Last week I was asked to judge a pageant to see who would go to the Miss Georgia competition and during the pageant interview I posed the simple question, “Who are you?”
Oddly, girls effortlessly answered questions concerning Obama’s health care and what they would do to better marketing strategy the Miss America organization but when asked the question concerning a subject that they should be intimately acquainted, they stumbled.
Know Thyself
Socrates stated simply, “Know thyself.” Strange that a two-word quote seems to have so many applications, can pierce so deeply and transcend 1,000’s of years of time to prove the relevance and power and yet is still misunderstood.
Now, in fairness to the beauty queens answering the question, they were posed a question in a high stress environment that most individuals in a comfortable environment could not answer…myself included.
“Who are you?” is such a deep, vague, penetrating question that usually elicits the response such as I am honest, a marketing director, entrepreneur, Christian or some other characteristic that society defines us by. When upon further investigation these titles are merely roles that we play or qualities that we possess. So who the heck are you?
Do you know?
You are everything, yet nothing. You are both the answer and cause to the world’s problems. You are a lover; you are an instigator. You are an emotional leech sucking dry those whom love you while providing an emotional shelter for those who need you. You are eternal, yet fragile. You possess endless possibilities while dwelling inside limitations.
In short you are a living paradox, full of complication. The reason for this paradox is that you are a dichotomy of flesh and spirit. You really cannot be labeled or defined. You are a god and NOT a mere human.
Side Note: Names define, that is why God has so many of them. God lives in you and like any offspring, you carry the characteristic of your father. Think about it…
So what does our complexity have to do with business marketing? In every situation, with every encounter you are marketing yourself. You market yourself to the people whom you interact with and to the people whom hear about that interaction. In my personal life there are individuals who proclaim me to be the villain and those who swear I am their angel.
I Am Both Hero and Enemy
They are both right. To some I am an enemy and to others I am love embodied. The trick is NOT to loose sleep over the perceptions of others but to, “Know thyself.” In order to properly market yourself you have to first know yourself. You have to know what you offer to the world and what problems in this world you have been gifted to solve.
What subjects piss you off? What types of people get under your skin? And what type of problems do you find yourself facing time and time again? Where is your passion? Once you begin to understand the subject of “you”, you will have a better understand of your business and your call.
But, the only way to understand the complexity of you is to spend time ALONE. Without television, without media, without friends, without phone, and without all of the other bubble gum for the mind, providing you with activity but no nutritional value.
Solitude is an Emotional Gym
In the deafening silence of life you will find yourself and find your path. Preachers, friends and councilors can guide you but without silence you will be lost. Recently I have been scared to spend time alone. My heart has suffered greatly recently and life has kicked me in the shins therefore, my thoughts tormented me. My solution has been to run. Run to people, run to activities, run to work but run away from self. The result? The cloud of sorrow weighed on my mind, as the world upon the shoulders of Atlas.
Solitude is an emotional gym forcing the strengthening of your inner strength by forcing you to see what you don’t want. Only in silence do you begin to learn thyself. And the more you “know thyself” the more you know God. Why? Because God dwells in you.
And you cannot begin to understand you until you understand the God in you. And silence is an important activity that will bring Him out. Though I must admit that the silence is rarely silent. In the silence my thoughts scream that I am unloved, a failure, a success, a king, a pulpier and a variety of other things that are both true and false.
Distinguishing Fact from Fiction
Sometimes my truth is that I am a failure and a pulpier at other times my truth is that I am a king, and a conqueror. The only way that I can tell you how to decipher the truth is to quiet your surroundings until you are at peace with yourself and your situation. If you feel you are a failure, ask yourself (out loud) why? If you are a failure then ask yourself in what area? When you find the area, make the changes to become victorious.
Today I am a failure in some of the areas that I used to conquer. But, I am also king in areas where I used to be a beggar. You will not always like the answers to your questions but they will change your life, if you let them.
As you are finding your business, fine tuning your organization and expanding your enterprise remember that the people whom are remembered the most in your industry and in life are the ones that had a clear definition of their purpose. Find yourself in the silence, and then express your purpose to the world through your business.







